As part of the marketing team, your responsibility will be using a combination of outbound and inbound marketing solutions that are powered by AI tools to facilitate admissions. Instead of sourcing leads manually over the phone or cold emails, you will set up your automation to let the leads and the data come to you. Working closely with designers and the brand team, this role will implement all programmatic and operational initiatives through the marketing automation platforms
1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
2. Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
3. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
4. Work with management to define KPIs, create reporting, analyze campaign performance.
5. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
6. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
7. Support essential marketing operations initiatives in CRM such as managing the lead lifecycle, lead nurturing, segmentation, and data cleansing
1. Masters’ degree in Marketing / Sales
2. Min. 2-3 years of experience in the relevant field
3. High proficiency in English
1. Marketing automation experience.
2. Expert knowledge of database management concepts and best practices.
3. Strong working knowledge of CRM
4. Must have superior communication skills, both written and verbal.
5. Must be highly organized and self-motivated with a sense of urgency.
6. Strong independent project management skills.
7. Capable of handling multiple tasks with competing priorities under minimal supervision.
8. Able to think critically and exercise independent judgment and discretion.
9. Excellent attention to detail.
